PRIVACY NOTICE
Last updated: 14 November 2026
This notice explains what personal information The S.F. Experience collects through this website, why we collect it, and what your rights are. We keep it short and we collect as little as we can.
Who we are
The S.F. Experience is run by The S.F. Experience Limited, a company registered in England and Wales (company number 08756169), registered office: Bushbury House, 435 Wilmslow Road, Manchester, M20 4AF. We are the “controller” of your information, which means we decide how it is used. Our sister company runs The Training Wing.
For anything about your information, email us through the contact page.
What we collect and why
Messages you send us
When you use the contact form we collect your name, your email address and your message. We use them only to answer you. Your message is saved in our private admin area and sent to our team inbox, and you get an automatic email confirming we received it. We do not add you to a mailing list.
Booking an event
Event places are booked and paid for on ACTIVE (active.com), not on this website. When you press a booking button you leave our site, and ACTIVE collects your details and payment under its own privacy notice. We see your booking inside our ACTIVE account and use it to run the event. Booking details are not stored on this website.
Event results
If you finish a timed event such as the Fan Dance or the GlobalRuck, we may show your name, country, category and finishing time on our public leaderboards. If you would like your result removed or shown differently, tell us and we will change it.
Invoices
If we send you an invoice, for example for a group or corporate booking, we use your email address to send it through Stripe, which also handles the card payment. We never see or store your full card number.
The shop
Our shop is run on Shopify at a separate address. Orders, payment and delivery details are handled there under the shop’s own privacy notice.
Visits to this website
We count page views so we know which pages are useful. For each view we record the page, the site you came from, your browser type and any campaign tag in the link you followed. We do not store your IP address with this, we do not build a profile of you, and we delete these records after 30 days.
Keeping the site safe
Like every website, our servers see your IP address when you connect. We use it briefly to stop spam and to block repeated wrong logins, and it can appear in short-lived technical logs. We do not use it to identify you.
Cookies and tracking
This website does not use advertising or tracking cookies, and we do not use Google Analytics, Meta Pixel or similar tools. Fonts and images are served from our own systems, so loading a page does not send your details to other companies.
If you arrive from a link with a campaign tag, your browser remembers that tag until you close the tab so we can count the visit correctly. Nothing is kept after that.
Our legal reasons
- Legitimate interests: answering your messages, counting page views, keeping the site secure and publishing event results on our leaderboards.
- Contract: arranging and running the events you book, and sending invoices.
- Legal duty: keeping business and tax records.
Who we share it with
We never sell your information. We share it only with the companies that help us run the website and our events, and only as far as they need it:
- Railway: hosts the website.
- Cloudflare: stores our files and images.
- Resend: sends our emails.
- Stripe: invoices and card payments.
- ACTIVE Network: event booking and payment.
- Shopify: the shop.
- Our email provider: our team inbox.
Some of these companies are based outside the UK, including in the United States. Where information leaves the UK, it is protected by approved safeguards such as the UK–US data bridge or standard contract clauses.
How long we keep it
- Page view records: 30 days.
- Messages: 2 years, then they are deleted automatically. You can ask us to delete yours sooner at any time.
- Invoice records: up to 6 years, as tax law requires.
- Bookings: held in ACTIVE under its own retention rules.
- Leaderboard results: until you ask us to remove them.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you;
- correct it if it is wrong;
- delete it;
- stop or limit how we use it;
- send it to you or another company in a common format.
To use any of these rights, get in touch and we will reply within one month. It is free.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk.
Changes to this notice
If we change how we use your information we will update this page and the date at the top.